A website can take your business to the next level and thanks to content management systems like WordPress, going online has become extremely easy. However there are some things that you must be careful about when creating your site. Here are a few things that seem unimportant but can make or break a website:
1. Picking up a WordPress theme from a bad source
Sometimes, users install a WordPress theme from unknown sources which might infest the site with malicious links and affect performance. So, try downloading and installing free WordPress themes from WordPress.org or other trusted providers. The premium themes available for free on torrent sites are often riddled with malware. Make sure you don’t use them.
2. Not installing Google Analytics
It is just like driving a car without headlights when you don’t use google analytics. It is considered as one of the best web analytics services which helps you in monitoring your website traffic, knowing about the keywords to generate more traffic and keeping a track of behavior of the visitors to your site. You can analyze the insights and work on the areas that need improvement.
3. Not creating a mobile friendly version
Smartphones and tablets have become common nowadays. As people are rapidly adopting new technologies, creating a mobile friendly website has gained a lot of importance. So, you can choose a responsive WordPress theme which can automatically adapt to the screen size of the device. You can also use the available mobile plug-ins like WPTap or WPtouch to create a mobile compatible site. The first option is the better one because plugins don’t always work very well for creating a mobile version.
If you are careful while building your website, you can avoid a lot of problems down the line and create something that is truly beneficial for your business.